Privacy Policy

Effective Date: 07/20/2020

Wayward Co. cares about your privacy, that’s why we will never sell your information. Instead, we use the information listed below to help make your shipping experience better. This privacy policy summarizes what information we collect and how we use it. It applies to our Websites and Social Media Pages and to our communications with customers.

Throughout this policy, we may refer to Wayward Co. as “we,” “us,” or “our.” When we say “Websites,” we mean and any other mobile websites, or blogs we operate or use. “Social Media Pages” are the official social media pages we operate on Facebook, Instagram, and other social media platforms. If you have any questions about these definitions or anything else in this privacy policy, email us at

Information We Collect

We collect different types of information about our customers, and Website visitors. This information includes:

Location: We use various technologies to learn your geographic location, including by collecting your IP address or other device information, which may depend on your device’s settings for location services.

Device Information: When you visit our Websites, interact with our Social Media Pages or online ads, or open our emails, we learn about your browser, device type, IP address, internet service provider, and other technical information about your device.

Contact Information: We’ll collect contact information, which includes personal information like name, email address, phone number, and home address.

Payment Details: Your payment details can be collected in connection with an order.

Call Records, Email Records, Text Records, and Chat Logs: If you call, email, text, or chat with our customer service agents, we may keep records of those conversations.

Shopping History: We keep track of your shopping history, including the items you purchase, return or exchange, add to your shopping bag, or add to your Wishlist.

Websites Interactions: We collect information about your interactions with our Website including pages visited, links clicked, buttons clicked, mouse movement and scroll behavior. This data may then be used to replay your interaction, which may be used to troubleshoot Website issues and improve site functionality. This information could include personal information, depending on what information you provide.

Submitted Content: We collect any content you submit to our Websites, Social Media Pages, or to us in person including photos, videos, or reviews.

Demographic Information: We collect demographic details about our customers such as birthdate, gender, and other similar details.

Profile Information: We may have access to profile information collected by third parties such as shopping history, advertisement interactions, music preferences, favorited websites and more.

How Your Information is Collected

We may collect the information described above directly from you, from third parties we partner with, or through cookies or other automated means. These sources may include:

You: We collect information directly from you, whenever you: make a purchase; visit our Website, contact us with questions or comments; upload content to our Website or Social Media Pages; enter our contests or sweepstakes; or enter contests or sweepstakes we are affiliated with; save items to your Wishlist or add to your shopping bag; respond to a survey; apply for a job or influencer opportunity; or fill out any forms on our Websites or Social Media Pages.

Your Device and/or Browser: Certain information is automatically collected from your device or browser and analyzed when you visit our Websites, interact with our Social Media Pages, interact with online advertising, and/or open our emails.

Third Parties: We work with third parties who provide services to us such as e-commerce, payment processors, analytics, or advertising companies. Your information may be collected and processed independently in accordance with the third party’s own privacy notices. These third parties may share information they have collected with us.

Social Media Platforms: Social media platforms share information, which is typically aggregated and doesn’t include personal data, with Wayward Co. You can learn more about how social media platforms collect and use your information by reviewing their privacy policies and settings.

Cookies: Wayward Co. uses cookies (small data files stored on your device or browser) to automatically collect information when you visit our Websites and interact with our emails. Through the use of cookies, we may link information about your interactions with our Websites or emails over time. Any information collected by us or by third parties through the use of cookies or similar technologies may be linked with other information we collect about you.

How We Use Your Information

We may use the information we collect for the following business purposes:

Understanding Our Customers: Analyzing your activity with us and monitoring the effectiveness of our Website, Social Media Pages, advertising and communications.

Fulfillment: Fulfilling your orders and other requests, including processing payments and delivering packages.

Advertising: Presenting advertising online and via email, or other communication channels, including through partnerships with social media platforms and internet search engines.

Personalization: Using your preferences and other collected information to personalize our relationship with you, including presenting customized communication, advertising and experiences on our Websites, Emails, and advertisements on our Social Media Pages.

Communications: Communicating with you, including responding to your requests and asking for feedback through surveys or other messages.

Promotions: Running contests, sweepstakes, or other promotions.

Hiring: Recruiting and hiring for Wayward Co. affiliates and influencers.

Customer Experience: Hosting content on our Website and Social Media Pages, developing our products and services, and constantly improving our customers’ experience, including troubleshooting customer service issues and improving site functionality.

Security: Protecting Wayward Co. and our customers from fraud, security threats, and other illegal or harmful activity.

Legal Obligations: Complying with legal and regulatory requirements and responding to lawful requests from courts or other government bodies.

How We Share Information and For What Purposes

Wayward Co. may share your personal information with third parties for certain purposes. However, Wayward Co. will never sell your information for any purpose. For example, we share personal information with:

Service Providers: We partner with third parties to assist with many aspects of our e-commerce business, including fulfilling orders, advertising, analyzing your interests and activity on our Website and Social Media Pages, and helping us communicate with customers. These third parties may provide services related to any of the purposes described in the How We Use Your Information section, and we may share with them any types of information described in the Information We Collect section. We may also receive information collected by these third parties and combine it with the information we have collected.

Other Third Parties: We will disclose information about you, including to government bodies or law enforcement agencies when, and only when, acting in compliance with a lawful order from any controlling law enforcement or governmental agency, or to protect the users of our Website, Social Media Pages, and/or the public.

If you are a California resident, you can learn more about your privacy rights below.

Your Privacy Choices

You can control the information we collect and use in the following ways:

Location Information: You can disable location-based services on your mobile device or web browser by adjusting the settings on your device or browser. This will prevent our Websites from accessing your location information. Note however, this may affect your customer experience when using our Website or Social Media Pages.

Emails: You can unsubscribe from marketing emails by clicking the unsubscribe link in the footer of such email.

Online Accounts: You can keep your contact information and payment methods accurate and up to date by logging into your account on our Websites. If you wish to cancel your account, email us at

Social Media: This privacy policy does not cover the privacy and security practices of social media platforms on which Wayward Co. has Social Media Pages. Please review the terms, policies, and settings of those social media platforms if you have questions about how they collect and use your data.

Security Statement 

Wayward Co. has implemented security technologies, processes and procedures designed to protect your information.  You can protect your information by selecting strong, unique passwords for the website and any associated email addresses.  If you have concerns about the security of your account or wish to alert us of any potential vulnerabilities or breaches, please contact

Website Terms and Conditions

This Privacy Policy constitutes an integrated part of Wayward Co.’s Terms and Conditions.


We reserve the right to modify, alter or otherwise update this Privacy Policy at any time. Changes to this privacy policy are effective at the time they are posted and your continued use of our sites after posting will constitute acceptance of, and agreement to be bound by, those changes. If we make any material changes to our privacy practices, we will update this privacy policy and change the effective date at the top of this page. 


Send your privacy-related questions, comments, and concerns to us via email at

Privacy Rights of California Residents 

As a resident of California, you have rights under the California Consumer Privacy Act, California Civil Code § 1798.100 et seq., (with any implementing regulations and as may be amended from time to time, “CCPA”) relevant to your Personal Information (as defined under the CCPA), as well as other laws. The rights described herein are subject to exemptions under the CCPA and other limitations under applicable law.

California Consumer Rights Under the CCPA: If your Personal Information is subject to the CCPA, you may have certain privacy rights with regard to that information. You may have the right to:

  • Request that we provide you access to the following no more than twice in a 12-month period;
  • The categories and specific pieces of Personal Information that we have collected about you;
  • The categories of sources from which the Personal Information is collected;
  • The business or commercial purpose for collecting or sharing your Personal Information;
  • The categories of third parties with whom we share your Personal Information;
  • The categories of Personal Information that are sold (as defined under the CCPA) and the categories of third parties to whom the Personal Information was sold;
  • Request that we delete your Personal Information, subject to exceptions under the CCPA or other applicable law; and
  • Request that we not “sell” your Personal Information by opting out of the sale of your Personal Information.

California residents also have the right not to receive discriminatory treatment for the exercise of any of the privacy rights conferred by the CCPA, as described in this section. Wayward Co. will not discriminate against you because you have exercised any of your rights under the CCPA.

How to Submit a Request

If you wish to exercise your right to request access to your Personal Information, to request deletion of your Personal Information, or to request an opt out of the sale of your Personal Information, please submit your request to 

Wayward Co. is required to provide you with access to your Personal Information or delete your Personal Information only in response to verifiable consumer requests. Wayward Co. will verify your identity based on the information you provide to customer service. You may be required to take additional steps, such as verifying your email address and/or any other identifiable information. We may also contact you to request additional information in relation to your request. The information you provide must match the information we have in our possession. This measure is in place to help ensure that Personal Information is not disclosed to any person who does not have the right to receive it. The information collected through this process will be used for verification purposes only.

Additional California Privacy Rights

California residents may also ask us to provide them with a list of certain categories of personal data that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and the identity of those third parties. California residents may make one request per calendar year. 

To make this request, you may contact us at